‘nowhere, man’: In September 2020, Tune-Yards were about to release a stand alone single, ‘nowhere, man’. We wanted to tip off fans that something was coming, reignite the band’s social media accounts, and provide fans with fun, shareable, graphics. Inspired by the collage-esq single artwork by Mike Zimmerman, I came up with the idea of launching the website 24 hours ahead of the single’s release with the components scrambled around the screen. All items and text were drag and drop-able so fans could have a go at guessing the song name and artwork lay out. Fans really jumped onboard with the idea and we saw some amazing song title guesses.
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